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Kalau korang menggunakannya Facebook sekarang, korang better baca apa yang some researches, universities, psychologist, social media expert buat assumption tentang social media Facebook, it can turn you wild! Some were good, some were bad, and some were bizarre.

Nasihat: Anda digalakkan untuk baca sehingga habis, berfikir dahulu sebelum membuat andaian seterusnya. Use common-sense. Thank you.



Study: Facebook Increases Jealousy in Relationships

The study, published in the CyberPsychology & Behavior Journal, analyzed the effect of Facebook use on the romantic relationships of college students. The report concludes that there is a “significant association between time spent on Facebook and jealousy-related feelings and behaviors experienced on Facebook.”


Study: Facebook profiles can be used to detect narcissism

“We found that people who are narcissistic use Facebook in a self-promoting way that can be identified by others,” said lead author Laura Buffardi, a doctoral student in psychology who co-authored the study with associate professor W. Keith Campbell.


The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites

Bonding social capital was predicted by high self-esteem, satisfaction with university life, and intense Facebook use, although overall, the regression model predicting bonding social capital accounted for less of the variation for this dependent variable than for bridging social capital. However, Facebook appears to be much less useful for maintaining or creating bonding social capital..


Facebook Case Study: Offline behavior drives online usage

Facebook had its initial success with college students by providing an information service that was not available offline – an interactive student directory containing each student’s class schedule and social network. Before Facebook added the feature sets it has today, it was simply a more complete student directory. Facebook did not create a community where one never existed before; rather they provided an important information and communication service to a pre-existing offline community.


Study Finds Link Between Facebook Use, Lower Grades In College

College students who use Facebook spend less time studying and have lower grade point averages than students who have not signed up for the social networking website, according to a pilot study at one university.


Study Shows No Facebook Means No Staff (Kinda)

Angus Kidman is reporting over at APC that a new study has shown that companies who block social networking sites like Facebook at work are less likely to hang onto their staff than companies that support the online timewaster.


Study says Twitter, Facebook affect morality

A new study released last week by scientists from the University of Southern California found that by using these sites, a person’s brain can not process the information quickly enough to invoke an emotional response, making them amoral over time. In effect, users will be desensitized, the study found.



Study Finds Twitter, Facebook and LinkedIn are Not Helping Professionals Close Sales

A recent study conducted by the ES Research Group, a consulting group which provides sales training and market research, has released the results of a study which evaluates the actual effectiveness social media has on closing sales.


Study reveals shocking truth: Most Facebook apps are silly, pointless

A new study from number-crunching firm Flowing Data did some eye-opening work recently, dividing 23,160 Facebook applications into 22 categories. A whopping 9,601 of them fall into Facebook’s “just for fun” category, followed by “gaming” and “sports” with over 2,000 each. In other words, the majority of Facebook applications are goofy time-wasters.


Facebook use similar on mobile phones, computers: study

The research tracked access to Facebook by mobile phone subscribers in Britain and found that the social networking phenomenon was the top site for users measured by browsing time. Users accessing Facebook on their mobile phones spent on average 24 minutes on the site compared with 27.5 minutes daily by computer users, the study found.


New Study: Facebook doesn’t lower grades

Facebook use is more common among individuals with higher grades. We also examined how changes in academic performance in the nationally representative sample related to Facebook use and found that Facebook users were no different from non–users.


Study finds MySpace, Facebook good for kids

They found that many kids use the networks to extend friendships they already have and meet people with similar interests. Years ago, people could only meet face-to-face but now it’s as easy as a few strokes of the keyboard and a few clicks of the mouse. But some have argued Facebook and MySpace actually lower social skills, encouraging kids to interact online instead of in-person.


Facebook Makes Employees Work Harder: Study

Visiting social sites like Facebook and YouTube at the workplace helps employees recharge and makes their concentration better, ultimately increasing productivity, a new study by the University of Melbourne found.


Social Networks Study Released – MySpace & Facebook Are Different After All!

faberNovel Consulting has released a research paper on social networks. The paper is an excellent theoretical overview of social networks and the trends in this important market. I particularly liked the following two slides, showing the types of social networks and how they’re positioned. Interesting that in terms of identity, Facebook and MySpace are at opposite ends of the spectrum – Facebook is viewed as “real identity”, whereas MySpace is “fanntasized identity”!

And the winner goes to…….

Study shows that Facebook is for the Wealthy, MySpace for the Poor

The research suggests those using Facebook come from wealthier homes and are more likely to attend college. By contrast, MySpace users tend to get a job after finishing high school rather than continue their education.

Image Source: pshab [Flickr]

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